Finding Inspiration in Every Sip
We're passionate filmmakers and whiskey aficionados, captivated by the dynamic world of small craft distillation. Embark on a journey with us as we traverse the backroads of our nation, delving into the captivating stories of
Great American Whiskey Cookers
Meet The Producers
Jeff Zahrt, Producer & Host
With over two decades of experience in commercial production, Jeff stands as a distinguished figure, acclaimed for his roles as Producer, Director, and Writer, with numerous awards adorning his name. His journey in visual storytelling spans from crafting concise commercials to orchestrating the grandeur of full-length feature films. Behind the lens, Jeff has been a stalwart presence, meticulously overseeing every facet of production. Yet, his versatility extends beyond the camera; Jeff effortlessly transitions to support and guide on-screen talent when not directing.
Jeff's deep-seated passion for whiskey traces back over three decades to his early days as a bartender, where he cultivated an appreciation for the nuances of a finely crafted Manhattan and the essence of good whiskey. Though his whiskey odyssey has seen ebbs and flows, it was reignited with enthusiasm in 2011 when a serendipitous encounter with a bottle of New Holland Beer Barrel Bourbon sparked a renaissance in his whiskey journey. Since then, he has immersed himself in the world of Bourbon, continuously refining his palate through a myriad of tastings. While not a professional taster, Jeff's dedication to honing his palate knows no bounds, whether savoring whiskey from industry giants or exploring the offerings of craft distilleries, a realm that has always held a special allure for him. He remains on an eternal quest for new craft whiskies to experience and appreciate.
In addition to his extensive practical knowledge, Jeff is a Certified Bourbon Steward accredited by the esteemed Stave and Thief Society, further solidifying his expertise in whiskey appreciation.
Kirk Monson, Producer & Cinematographer
With a remarkable 35-year tenure in commercial production and filmmaking, Kirk stands as a seasoned veteran renowned for his mastery behind the lens. From the bustling coasts to the heartlands, Kirk's footprint in the industry spans nationwide, collaborating with esteemed national clients and Fortune 100 Companies to craft diverse productions ranging from captivating commercials to poignant documentaries, insightful ethnographies, and gripping reality programming. His adeptness both behind the camera and in the edit suite has garnered acclaim on national and international stages, adorned with a constellation of prestigious awards that testify to his unparalleled skill and creativity.
Despite his extensive tenure in the industry, Kirk's journey into the world of Bourbon is a relatively recent development. Despite being business partners with Jeff for over two decades, it's only recently that Kirk has realized the depth and richness he's been missing out on. This newfound appreciation marks the beginning of a journey into uncharted territory—a fresh palate eagerly exploring the nuances and complexities of whiskey. In many ways, Kirk's experience mirrors countless newcomers to the world of whiskey, embarking on a sensory adventure filled with discovery and delight.
As Kirk takes his initial steps into this flavorful realm, his partnership with Jeff brings a unique dynamic, blending Kirk's seasoned expertise in production with Jeff's seasoned palate in whiskey appreciation. Together, they embark on a shared journey of exploration and discovery, bridging their respective domains to weave compelling narratives and capture the essence of the whiskey experience. Through Kirk's fresh perspective and Jeff's seasoned guidance, they aim to share their passion for whiskey and inspire and enlighten others who may be embarking on their own whiskey journey.
Featured Craft Distilleries
